Australian directors

Master Franchisees

Click on a State to find out about our Directors who serve these areas.

Master Franchisee for Queensland, New South Wales, ACT & Victoria

Director - Terry Murphy CPA BBus DFP

Born in Broken Hill and having boarded at a school in the Adelaide Hills, Terry started working life in industry, working for a number of different companies, including the role of commercial manager for CSR and James Hardie, where he was responsible for multi-million dollar budgets.

As a CPA and regarded as one of the most commercially experienced accountants on the Mid North Coast, Terry developed a network of accountants in New South Wales and Queensland. Being commercially minded, Terry saw the opportunity franchising offered to further develop a network and in May 2015 acquired the Master Franchise Rights for TaxAssist Accountants in Queensland, New South Wales and Australian Capital Territory, and most recently Victoria.

Having rebranded his existing practices, Terry is now offering franchises with the support of both the team within his current practices and the UK Support Centre, is looking forward to developing the network and brand within his territory. Terry's LinkedIn profile can be viewed here.

Director - Celeste Godwin BBus JP

Celeste is well-known in the Forster area, having been born there and going to the local schools. Her love of the area shows, when dealing with her clients and the community. She is a degree qualified accountant and Head Accountant within the Forster practice, where she specialises in tax and payroll and has particularly strong MYOB knowledge.

Celeste previously lived in South Australia and Tasmania, were she was the Financial Manager of a very successful fishing industry, with knowledge of turning waste into profit. This coupled with her excellent problem solving, people and communication skills makes Celeste a valuable member of the Support Centre team. Celeste's LinkedIn profile can be viewed here.

Master Franchisee for Western Australia, South Australia & the Northern Territory

Director - Steve Herlihy B.Bus (Actg), MBA, CA, FCPA, F Fin, FTI

Steve is a Chartered Accountant, Fellow CPA, Fellow of the Financial Services Institute of Australasia and a Fellow of The Tax Institute. With a foundation in Financial Management, Corporate Governance, Business Development, Acquisitions and Divestments, and with significant experience within tier-one organisations, Steve has also successfully managed a number of small / medium enterprises in the capacity of Company Director and CEO.

Steve was Financial Controller with BHP for six years, and followed this as Project Director of the BHP Iron Ore 1SAP deployment. During his time with BHP, Steve was the Finance and Commercial Lead on a number of pre-acquisition due-diligence including the proposed on market acquisition of Rio Tinto and the subsequent proposed Iron Ore Production Joint Venture. Steve led the due-diligence investigation and was a member of the negotiating team for the acquisition of Leighton's Henry Walker Eltin assets and resources.

Steve concluded his 11-year career with BHP in 2016, and at this time was leading Analysis and Improvement as part of the BHP Global Technology Strategy and Innovation leadership team. In this role Steve was the technology lead on BHP's global transformation and improvement initiative. He also led a number of independent peer-reviews that assessed the technical options and value proposition of major technology investments.

In 2016, Steve founded Ledgia, a licensed public accounting practice specialising in business advisory, tax, accounting and compliance services.

Steve, along with his business partner Tricia Kingston saw the opportunity TaxAssist Accountants would offer to leverage developments in integrated technology, cloud-based security and emerging trends in accounting services. In January 2018, they acquired the Regional Master Franchise Rights for TaxAssist Accountants in Western Australia, South Australia and the Northern Territory. This acquisition also brought with it over 23 years of international experience, and award-winning technical and marketing support for a global network of circa 220 franchised areas supporting over 76,000 clients. Steve's LinkedIn profile can be viewed here.

Director - Tricia Kingston B. Com (Actg, Econ, Law), CA, CPA, F Fin, ATI

Tricia is a Chartered Accountant, CPA, Fellow of the Financial Services Institute of Australasia and Associate of The Tax Institute. Tricia is an accomplished financial professional and business leader with a strong background in Finance, Investment Evaluation, Performance Management, Planning and Project Management. She worked with BHP for 27 years before joining Ledgia in early 2017.

Tricia's roles have enabled her to accumulate extensive experience in establishing and embedding Accounting, Compliance and Financial Management processes, systems and reporting while creating a culture which engages, empowers and challenges personnel to deliver exceptional results. She has a proven ability to analyse and assess business acquisition, divestment and investments, negotiate with parties and present recommendations to senior executives to allow informed decision making. In addition, she has an ability to drive continuous improvement and value realisation through a deep understanding of business drivers and performance metrics.

Tricia has extensive experience working on global mergers and acquisitions across Australia, North America, South America, South Africa and the United Kingdom. She led BHP's due diligence of the base metals business on the merger with Billiton and more recently was the finance lead in BHP's acquisition of Leighton's Henry Walker Eltin assets and resources.

Prior to joining Ledgia, Tricia was part of the BHP Iron Ore's Information Systems and 1SAP Project leadership team and managed the team responsible for portfolio management, PMO, financial management, risk, governance and compliance and team recruitment and retention. Tricia's LinkedIn profile can be viewed here.

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